WOCAT is using video to transform and package documented SLM knowledge into informative and authentic audio-visual material. Videos are produced together with innovative, experienced land users who have successfully implemented a SLM practice on their farm and are willing to capture their personal story on video and share their knowledge. Three video types are produced:
- General SLM videos with a length of seven to ten minutes which cover a certain topic in the field of SLM and can be used e.g. in presentations, trainings or for broadcasting on TV.
- Instructional videos which serve as audiovisual guide for the implementation of SLM Technologies and Approaches and aim at motivating land users to replicate a practice on their land. Instructional videos are part of a larger training package including a written documentation containing further details and data.
- Short video clips on SLM Technologies and Approaches which comprise of short statements by land users regarding particular aspects of a SLM Technology or Approach.
Video addresses various target groups at different levels acting as intermediaries to reach the ultimate target group and beneficiaries, the land users. At field level: technical staff, extension workers, agricultural advisors, and project implementers; at (sub-) national level: planners, project designers, decision makers, and researchers; and at regional and global level: policy makers, international programme planners, donors and the broad public. Due to this versatility and the fact that they provide authentic information from the field, videos are a promising tool not only for knowledge sharing in SLM but also for extensive advocacy for SLM.
Latest WOCAT videos:
The WOCAT videos and other SLM videos can be viewed on the website of Access Agriculture.